Why Your Local Bookstore Can’t Match Amazon’s Prices
You’re standing in your favorite neighborhood bookstore holding a brand-new hardcover. The price on the jacket is $28. Out of curiosity, you check Amazon on your phone. There it is for $21. Same book, same edition, same publisher. Seven dollars cheaper, delivered to your door.
It’s easy to assume the bookstore is overcharging you. The truth is far more interesting, and it says a lot about how the book business really works. Your local bookseller may be paying more for that book than Amazon does, and even when it isn’t, it’s playing a game it can never win on price. The difference starts long before either of them sells a single copy.
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